The British Academy of Krav Maga

When ShortTech took responsibility for the website of The British Academy of Krav Maga, the organisation was already recognised as a leading provider of self-defence training throughout the UK. The project sought to expand the website’s functionality, rejuvenate its design, and provide a comprehensive digital platform to present its classes, workshops, and instructor programmes.

Objectives

• Expand the Site Structure: Add new pages and sections to clearly represent the academy’s wide array of services, including regular classes, private lessons, bespoke workshops, and instructor training courses.
• Online Booking & Enquiry Integration: Make the website the primary gateway for students and organisations to book classes, arrange private training, and enquire about corporate or specialist workshops.
• Brand Representation: Reflect the academy’s ethos of practical self-defence, empowerment, and professionalism, ensuring visitors quickly appreciate the inclusive and high-quality environment on offer.
• Instructor & Programme Showcase: Develop dedicated profiles for instructors and detailed course descriptions, building trust and authority with prospective students and corporate clients.
• News & Resources: Open a section for publishing self-defence resources, training tips, updates, and academy news.

Deliverables

• Comprehensive programme & class pages
• Integrated booking system and enquiry forms
• Visual update: refreshed branding, new photography, and a distinctive, dynamic colour palette
• Content management: guidance and tools for academy staff to update class timetables, instructor biographies, blog posts, and media galleries

Functional Requirements

• Fully responsive design (optimised for mobiles, tablets, and desktops)
• Fast-loading pages and clear, accessible navigation
• Integrated booking and confirmation system for classes, private lessons, and workshops
• Instructor profile pages with photos, qualifications, and specialisms
• News/blog module for sharing updates and resources
• Secure contact forms for course and corporate enquiries
• Simple content management system suitable for non-technical users

This scope ensures The British Academy of Krav Maga website operates as both a compelling information platform and an efficient booking portal, reflecting the academy’s leadership in practical self-defence and supporting students and organisations throughout their self-protection journey.