You don’t need to look too far to find out that blogging for business is a must! With a vast array of benefits such as giving you the opportunity to showcase your expertise, tell your entrepreneurial story, speak directly to your existing and potential clients, sharing a sneak peak behind the scenes of your business and improving your SEO ranking.
With that said, constantly thinking of fresh, engaging and relevant content can be a struggle. Whilst I am working to build my own blog content, I thought I would share my top 25 blog ideas with you to give you a bit of inspiration. Bookmark this post and use it as a reference when you’re in need of ideas!
25 blog post ideas for you and your business:
1.Re-introduce yourself, or if you’re totally new to blogging for you business, introduce yourself for the first time. Why did you start the business? Has this been a life-long dream of yours or was it an unexpected lightbulb moment?
2. What did you do before you launched your business? Have you worked in the same industry for years, building up your own experience before taking the plunge? Do you have a degree in the subject area? Or have you just taken a leap of faith and are learning as you go? Your potential customers will enjoy learning more about you.
3.Meet the team – introduce your staff. Google some fun, relaxed interview style questions and get your employees to answer them. Things like; tea or coffee? If you could pick one super power what would it be? Or, if it is just you working on the business, why not introduce your family members who help support you and keep you going. Dogs and cats are generally great office companions, give your pets a mention.
4.Share your USP. Tell your potential customers what it is that makes you unique. What makes you stand out above the competition? Are you more affordable? Do you offer a more personal service than say a larger agency or company might?
5. Share your top tips for owning your own business. What have you learnt along the way? What mistakes have you made, challenges you’ve had to overcome? Any clever tricks you can share with your audience. All of these things will help to build up trust with your audience and will ultimately work in your favour when they are comparing you with a competitor.
We've done the hard work, now all you need to do is get typing!
6. Book review. Do you read business books? Share one you enjoyed or found insightful with your customers. If you don’t read books, maybe share a podcast? Someone of influence that you follow for their advice etc.
7. What do you do when you aren’t working? Give your audience an insight into what your down time looks like. People buy from people and so if you can be seen to be genuine, authentic and relatable then your potential customers will be more likely to engage with you.
8. Share a case study/testimonial. Shout about your client wins, let others know when you have happy customers or good feedback. If you are seen to be well recommended and people have had a good experience when working with you, then that can only be a good thing, right?
9. A 10 things you don’t know about me (or the business) style blog. These are always fun, engaging and easy blogs to write. A fab short but sweet post, you can also re-share this at a later date if you’re stuck for social ideas.10
10. Create a frequently asked questions post. You can use tools such as Google My Business to find out what your audience are searching for, and what they have searched for when they found you.
Content is king - engage with your potential and existing customers through blogging.
11. Write about some interesting news in your field of work. Share some statistics or facts that you have come across that might be of interest to your existing and potential clients.
12. Which social media channels do you use and why? Are you on them all or just on one or two? What do you like about them and what don’t you like?
13. Share your business successes. Have you been nominated for or won any awards? Have you secured an exciting job/client? Reached any business milestones? Share them with your potential customers, it might lead to new sales or work.
14. Write about your business goals or aspirations. Bring your existing and potential customers up to date with where you are looking to take your business too in the future.
15. Share an offer with your audience, for example; our free 15 minute discovery call. You could give details of a bank holiday offer or a sale you are holding?
16. What are your office must haves? Share some office inspiration with your audience. Do you listen to a particular radio station? Do you use a certain pen to write with? How do you take your tea or coffee? Do you use any gadgets to help make your life easier? Are you a notes/lists kind of person?
17. A monthly round up. This is a good recurring post idea. At the end of each month, share a review of the month just gone. New clients, new products, achievements, memorable moments etc, any whoops moments too. You can always design a template for this so that come the end of each month, all you need to do is fill in the blanks.
18. Do you get involved in local networking groups? Maybe share your experiences of these, why you find them useful. (If you don’t, I recommend going along to a few! It is a great way to make new contacts and generate new business leads.)
19. How do you keep on top of your day to day tasks? Do you have a weekly routine? Do you plan each day out? Maybe you write to do lists to help you manage and organise your workload.
20. What does your working day or week look like? Share an insight into life as ‘you’ – customers love to feel like they are part of your journey.
21. Share how you have learnt to overcome struggles. Let’s be honest, we all have bad days, what’s important is how we overcome them. Write about how you have learnt how to manage these, be honest, people will be able to relate to your experiences.
22. How do you balance your business and your life? Whether you have children, a buzzing social circle or you have animals to look after, tell your customers (existing and potential) how you manage to balance business and personal life. It will help you to appear real, people appreciate realism.
23. If your business is targeted at something specific, i.e website design, share tips of the trade. For example, why we use WordPress to design our sites or 5 things every website should have.
24. What is your process? How do people ‘shop with you’ – would you meet with your clients to plan and discuss their needs? E.g – I usually meet in person with my clients after they have been in touch to discuss their thoughts and bounce ideas around, I tend to draw out rough plans so they can see what their website might look like. I will then produce a quote which will be emailed to them and then we’ll go from there. I use tools which allow my clients to be in control from start to finish, they are able to leave comments on the websites and preview them before they’re live so we can make any amendments.
25. Why should people buy from you? Tell them straight. What is it about you and your business that people should invest in? Supporting small and local business is a hot topic right now so use this to your advantage.
